About the job
- Report directly to the General Manager and provide regular updates on marketing, admissions, and enrolment performance.
- Develop and execute CAL's annual marketing and communications strategy to strengthen the school's brand and increase student enrolment.
- Create and manage integrated marketing campaigns across digital and traditional channels, including social media, website content, email marketing, print media, advertising, and public relations.
- Develop engaging marketing content, including brochures, presentations, newsletters, photography, videos, and promotional materials that reflect the school's vision and values.
- Oversee and manage CAL's social media platforms, ensuring consistent branding, timely content, audience engagement, and continuous growth.
- Lead and supervise the Parent Relations/Student Enrolment and Social Media functions, ensuring high-quality service delivery and alignment with the school's objectives.
- Manage the school's admissions process from initial enquiry through student enrolment, ensuring an outstanding experience for prospective families.
- Build and maintain strong relationships with prospective and current parents, acting as a key ambassador for CAL.
- Plan and coordinate school events, open days, education fairs, community outreach initiatives, and promotional activities to increase awareness and student recruitment.
- Build strategic partnerships with businesses, organisations, educational institutions, and community groups to enhance CAL's visibility and reputation.
- Monitor market trends, competitor activity, and enrolment data to identify opportunities and recommend marketing initiatives.
- Monitor and report on admissions enquiries, leads, registrations, enrolment figures, and marketing campaign performance using key performance indicators (KPIs).
- Maintain accurate admissions databases, marketing records, and reporting dashboards to support informed decision-making.
- Coordinate and manage relationships with external marketing agencies, designers, photographers, printers, and other service providers to ensure high-quality and timely delivery of marketing initiatives.
- Work closely with the School Principal and senior leadership team to support enrolment growth, school initiatives, and community engagement.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, Public Relations, Education, or a related field.
- Minimum 3 years' experience in marketing, admissions, communications, or business development.
- Previous experience in a school or educational institution is highly preferred.
- Demonstrated experience in digital marketing, branding, and social media management.
- Experience creating and managing marketing campaigns across multiple platforms.
- Strong content creation, copywriting, organisational and project management skills.
- Strong analytical skills with the ability to interpret marketing data and measure campaign performance.
- Experience managing social media platforms and digital marketing campaigns.
- Experience coordinating with external marketing agencies and service providers is an advantage.
- Excellent English communication skills.
About the organization
Founded in 2012, the Canadian Academy of Libya (CAL) is a private international school in Tripoli offering education from kindergarten through Grade 12 based on the Ontario curriculum.
The academy combines international teaching practices with respect for Libyan values and traditions. Its academic and extracurricular programs support students’ confidence, creativity, character and lifelong learning, preparing them for further study in English-speaking schools and universities.
