Commercial Director

You will lead the commercial growth of the organization by unifying sales, marketing, and customer experience under a single leadership, translating strategy into measurable commercial results across all branches and channels.

• Develop and lead the annual commercial strategy, aligning it with clear sales, growth, and customer targets.
• Own sales targets across the group, regions, and branches, monitoring achievement on a daily, weekly, and monthly basis.
• Lead area managers and sales teams to ensure store readiness, quality execution, sales force productivity, and target achievement.
• Analyze store performance, identify gaps and opportunities, and develop prompt corrective action plans for underperforming branches and regions.
• Lead the marketing strategy, directly tying budgets and campaigns to traffic, conversion, sales, and customer acquisition goals.
• Approve the Commercial Calendar for campaigns, seasons, promotions, store openings, and marketing activities in coordination with relevant departments.
• Direct digital marketing, social media, content, and CRM initiatives to drive footfall and revenue rather than just reach and views.
• Build the customer experience strategy and standardize service benchmarks across all branches and touchpoints.
• Champion the Voice of the Customer, measuring customer satisfaction, analyzing complaints and root causes, and ensuring closure of corrective actions.
• Develop customer retention and loyalty programs to increase repeat visits and repeat purchases.
• Oversee the end-to-end customer journey from brand awareness to store visit, purchase, and post-sale, eliminating key friction points.
• Coordinate with Product Management and Merchandising to ensure product assortment and commercial offers align with customer demand and market opportunities.
• Coordinate with Supply Chain to guarantee the availability of priority commercial merchandise in stores and minimize lost sales.
• Collaborate with Retail Operations to ensure the operational execution of sales standards, customer service, and in-store campaigns.
• Establish and monitor SOPs for sales, marketing, and customer experience, ensuring strict adherence.
• Lead the Weekly Commercial Review, presenting performance, variances, opportunities, risks, and required decisions to executive leadership.
• Build a high-performing commercial team, set goals, evaluate subordinate leaders, develop capabilities, and foster a culture of accountability and results.

• Preferred: Experience with Microsoft Dynamics 365