About the job

Job Title: Content Management and Digital Marketing Officer

Work Location: Company headquarters and project sites according to business needs

Nature of Work: Administrative, creative, and field-based

General Objective of the Job

Planning, preparing, and managing the company's marketing and media content, and creating visual and written content that highlights

its projects and achievements in the fields of general contracting and real estate investment, including filming, producing, marketing videos

and editing and publishing them across digital platforms, in a way that enhances the company's corporate identity, elevates its digital presence, and supports

marketing efforts and the attraction of clients and investors

Main Tasks and Responsibilities

Preparing marketing and media content plans and periodic publishing schedules in alignment with company goals and corporate identity

Writing and editing introductory, advertising, and promotional content for the company's projects, services, and achievements

Managing content published across social media platforms, the website, and the company's approved digital channels,

and following up on regular publishing and content updates

Creating and producing marketing and media video content, starting from preparing ideas and scripts through filming,

video editing, post-production, and final output

Filming and documenting company projects, work sites, execution stages, and field achievements, and preparing professional video clips

that highlight work quality and project progress

Preparing and editing short and long video clips suited to the nature of each digital platform, and adding appropriate texts,

titles, visual, and audio effects

Preparing visual and promotional content for real estate and construction projects, including introductory videos, advertisements,

promotional clips, and corporate materials

Coordinating with project departments and engineers to obtain accurate technical information and identify field documentation

opportunities, while adhering to safety requirements and necessary filming permits

Following up on comments, messages, and inquiries received via digital platforms, and coordinating with relevant entities regarding

responses and follow-up

Optimizing digital content according to search engine optimization (SEO) fundamentals, and following modern trends in digital marketing

and content creation

Analyzing the performance of content, posts, and video clips in terms of reach, views, engagement, and audience growth,

and preparing periodic reports containing results and development recommendations

Ensuring the alignment of published materials with the company's visual identity and corporate messaging, and verifying their review and approval

prior to publishing according to approved procedures

Organizing and archiving photos, videos, and media materials related to the company and its projects, ensuring easy access

to them and reuse when needed

Keeping up with developments in the field of content creation, filming, video editing, and digital marketing, and proposing innovative

ideas and methods to enhance the company's media presence

Performing any other tasks related to the nature of the job assigned by the direct supervisor

Educational Qualifications

Bachelor's degree in Information Technology specializing in Multimedia, Internet Systems, Marketing, Media, Digital Marketing, or

Public Relations, Media Production, or any related field

Practical Experience

3 to 5 years of practical experience in content management, digital marketing, or visual content creation

Previous experience in the real estate, contracting, or engineering fields is preferred

Practical experience in video shooting, visual content production, editing, and preparing it for publishing across digital platforms

Submitting work samples or a professional portfolio link is an essential requirement for shortlisting candidates

Required Skills and Competencies

Ability to write marketing and creative content in Arabic, with good proficiency in English

Ability to innovate marketing ideas and turn them into attractive written and visual content suitable for the target audience

Proficiency in filming, producing, and editing video clips using appropriate equipment and software

Proficiency in using montage and video editing software, and the ability to prepare short clips suitable for social media platforms

Ability to prepare visual content from the idea and script stage to filming, editing, and final output

Familiarity with the fundamentals of filming, lighting, sound recording, visual material processing, and adding appropriate titles and effects

Ability to film real estate and construction projects and highlight execution stages and technical details in a professional and attractive manner

Proficiency in managing social media platforms and using content scheduling and performance analysis tools

Familiarity with the fundamentals of search engine optimization (SEO) and website management systems

Possessing a creative and visual sense, and the ability to translate technical and engineering information into clear and simplified content

Good communication and coordination skills with departments and technical and marketing teams

Ability to plan, organize, manage time, and adhere to content preparation, filming, and publishing deadlines

Accuracy, attention to detail, maintaining confidentiality of information, and adherence to company policies

Key Performance Indicators

Level of adherence to content plans and approved publishing schedules

Quality of written and visual content and its alignment with the company's corporate identity

Quality of produced videos and level of creativity and professionalism in filming, editing, and output

View, reach, and engagement rates, and target audience growth across digital platforms

Efficiency of documenting company projects and achievements and managing the media archive

Adherence to content preparation, execution, and publishing deadlines

Quality of periodic reports and the extent to which they are utilized in improving marketing performance

Authority and Mandates

Preparing proposals for content plans, marketing ideas, and visual materials and submitting them for approval according to approved procedures

Coordinating filming and documentation work with departments and project sites after obtaining necessary approvals

Requesting technical information and materials required for content preparation from the relevant departments

Monitoring the performance of content and digital platforms and proposing necessary development measures

Commitment not to publish information, photos, or videos related to projects prior to their approval by authorized entities in the company

Requirements

Required Skills and Competencies