Digital Marketing Manager job description

About the job

We are looking for a digital marketing manager to lead the organization's strategy on digital channels and manage the digital marketing team and budget, turning ad spend into measurable customers and sales.

Duties and responsibilities

• Set the digital marketing strategy, goals and KPIs
• Allocate the digital budget across channels and campaigns based on return
• Lead the digital team and oversee paid ads, SEO and content
• Improve the customer journey from ad to purchase or sign-up on the website or app
• Build performance dashboards and use data to make decisions
• Choose digital tools, platforms and agencies and manage the relationship with them
• Ensure compliance with platform policies and customer data protection
• Report regularly to management on results and return on spend

Requirements

• Bachelor's degree in marketing, business administration or information technology
• At least 6 years of experience in digital marketing and team leadership, including at least 2 years leading a team

The years of experience follow the level you choose when posting.

Skills

• Digital marketing strategy
• Performance and ROI analysis
• Paid ads
• SEO
• Google Analytics
• Conversion rate optimization
• Leadership

Preferred

• E-commerce or app experience
• Google or Meta professional certifications
• Knowledge of CRM and marketing automation