Media Planner job description

About the job

We are looking for a media planner to choose the best media, times and placements for advertisers' campaigns and buy ad space at the best price so each ad reaches its target audience.

Duties and responsibilities

• Study each campaign's goals, target audience and budget
• Build the media plan and split the budget across TV, radio, billboards and digital platforms
• Negotiate rates, placements and slots with channels, stations and outdoor media owners
• Book ad space and airtime and follow up booking orders
• Verify that ads ran as agreed
• Measure reach, frequency and cost per thousand (CPM)
• Prepare post-campaign reports comparing results with the plan

Requirements

• Bachelor's degree in marketing, media or business administration
• 3 to 6 years of experience in media planning and buying

The years of experience follow the level you choose when posting.

Skills

• Media planning
• Media buying
• Negotiation
• Audience analysis
• Reach and frequency
• Budget management
• Excel

Preferred

• Advertising or media agency experience
• Knowledge of Libya's media and advertising market
• Programmatic digital buying experience